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My own experiences from serving on boards and committees, both
locally and internationally, have allowed me to glean a host of
best practices that I can then utilize in my own companies.
Numerous parallels exist between the philanthropic arena and the
for profit world. The experience and lessons learned through instituting
fundraising activities will carry over to your company's sales efforts.
The financial scrutiny which many not-for-profits are under will
allow you to examine more closely and concisely the financial records
of your own company. Finally, the observations you make on how to
manage and successfully operate a philanthropic organization will
inevitably provide you with the means to improve business operations.
Certainly, community involvement will help to expand your network
and ultimately, it may even increase your opportunities for new
business. It has also been my own personal experience that working
within the community has allowed me to develop a network of trusted
advisors and vendors to whom I can turn to in times of need. Whether
the problem is with a customer, another vendor or even within my
organization, the view provided from an outsider's perspective has
proven to be invaluable.
By no means should you limit your involvement only to yourself.
Rather, you should also encourage your employees to become involved.
Each of the benefits previously cited will apply to your employees,
although admittedly to a different degree depending upon their level
of involvement. Regardless of how they participate, one thing is
certain - those employees will become better team members through
the development of their own personal skill sets.
Employees that become involved have an opportunity to come in contact
with many different people and challenges. It becomes necessary
for them to work with others to reach consensus and to realize the
goals of an organization. They will be required to work with individuals
of different backgrounds, experiences and perceptions (Does this
sound like your business?). Each contact will provide them with
ongoing educational opportunities as they enhance their communication
and collaborative skills. Ultimately, the skills and practices that
are developed will spill over into the workplace.
As a business owner, you set an example for your employees and
the community. Your involvement and dedication will be contagious
to others. Employees will take note of the experience and lessons
gained through your involvement. These same employees will want
to reap similar rewards. It goes without saying that others in the
community who observe your commitment will inevitably associate
a similar level of drive and enthusiasm with your employees.
In the final analysis, philanthropic involvement is really about
making a positive difference in the lives of others and building
our communities into better places to live. The involvement of you
and your employees within the community will unquestionably improve
Kansas City and your business. If you ask, "how can I or my
employees afford to be involved", I would respond, "how
can you afford not to be?"
Shane Jones is CEO/President of the Astra Group and Ace Personnel.
Additionally, he has started his own not-for-profit organization,
the Alliance of Community Educators.
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